UGC creator · Indian & South Asian audiences
A London creator whose audience is mostly Indian
I'm Polish, I live in London, and I make comedy and lifestyle content about Indian–Polish life — the cultural collisions, the family dynamics, the everyday absurdity of living a desi life when you did not grow up in one.
That has built an audience that is 69.5% India, with roughly 20% more spread across the UK, North America, the Gulf and Australia. If you are a brand selling to South Asian consumers — in India, or to the diaspora in Western markets — that is the audience you are trying to reach.
It is an unusual combination. Most creators with an Indian audience are in India, which makes them harder for a UK or US brand to contract, pay and ship to. Most UK creators do not reach this audience at all.
69.5%
Audience in India
19.4M
Views · 30 days
8.1M
Accounts reached · 30 days
London
Where I'm based
Reach without the contracting friction
An Indian audience reached by someone you can pay in GBP, ship to domestically, and brief in your own working hours.
Content that travels
112K shares in the last 30 days. Cultural comedy gets sent between friends and family, which is organic reach you are not paying for.
A 25–44 audience
72% of followers are between 25 and 44 — working age, spending age, and old enough to be making household purchasing decisions rather than just watching.
Diaspora as well as domestic
Strong presence in the UK, US, Canada, the UAE and Australia. Useful if you sell Indian products into Western markets, where the audience is high-intent and hard to target with paid alone.
An outsider's angle, not a caricature
The comedy comes from a Polish woman navigating desi life honestly. It reads as affectionate rather than mocking, which is the difference between a brand-safe campaign and a difficult week.
Hindi and English voiceover
Warm, conversational delivery in both, so the same shoot can produce cuts for two markets.
Where the audience actually is
- India69.5%
- United Kingdom5.6%
- United States4.1%
- Canada3.3%
- United Arab Emirates2.9%
- Australia1.8%
- Saudi Arabia1.4%
- Pakistan1.3%
Instagram Insights, 30 July – 28 August 2026 (performance); August 2026 month to date (audience demographics). The full breakdown — age, gender and engagement — is in the media kit.
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